Ivy Chen

Professional Info 個人簡介

Freelance Designer, Entrepreneur, Art Direction Consultant & App UI/UX Expert specialized in startups, small businesses and corporations design consultant. I'm working with 9 startup companies, my clients included in USA, Singapore, China, Taiwan, UK, Japan and so on. 

Working Experiences 工作經驗

KKbox - Utapass うたパス Design Lead  

日本產品うたパス 設計Lead

​2016 Nov - Current

- Key person to build up Design language and brand image.  

- Cooperate with Data manager, we track data number and experiment on  growth design . 

- Product design planning and combined with business strategy. 

- Build up design culture and assist designers to work together.

- Providing design solutions and present to Japan stakeholders. 

- Decreasing  Japan Marketing team and Taiwan Dev. team communication barrels. 

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主要工作：

- 建立うたパス產品品牌形象與設計規範

- 與Data經理緊密合作，從數據來實驗自家產品設計並驗證設計的成敗。

- 與PO們策劃產品設計，來達到商業策略。

- 建立設計文化，並協助設計師們可以在團隊裡互相扶持與學習。

- 簡報設計方案給日本合作夥伴，並從會議溝通中協商出最後的定案。

- 提高跨國團隊（日本市場行銷）與國內部門（開發團隊）的同事合作順暢。

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Freelance Creative Director  

自由創意總監

​2015 - Current

- Brand development, web site traffic growth, web site UI and advertising revenue.

- Developed brand strategy and statistics systems.

- Strategic Consulting, including business plan & sales strategy development.

Clients: Linqapp, Privilist singapore, De, iHomeZen, bromen, Fenli Design, RealFood, coffeeshop and so on..



自由接案創意設計總監，業務範疇從平面、品牌設計顧問、攝影、ui/ux設計

客戶包括：Linqapp, Privilist singapore,  De, 好診, 不莱玫bromen, Fengli 丰礼設計, 李有福有機飲料, 咖啡店

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Linqapp - Core teammember / Designer   

核心開發團隊 / 介面設計師

​2015 Sep - 2016 

- UI and UX design 
- App/web mockup, wireframe and prototype end to end design. 
- Work closely with the CEO to develop a brand identity

- Incorporating the brand into new designs and marketing materials
- Translate service contents from English to Chinese

- Join UK emerged education startup accelerator progame with whole team

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參加新創，原本由接案變成該新創的核心團隊，我們很榮幸被英國emerged education評選中，可以參加加速計畫。

在英國加速計畫過程中，我主要的工作是建立品牌形象、產品設計規劃、文宣品製作、介面設計以及協助行銷團隊中英文翻譯的工作。

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Offerme2 - Senior Viusal Designer 

資深視覺設計​

​2014. May - 2015. Feb

I helped company to redesign app product design. Major projects is interface design and branding design. Others, I helped marketing and social media team to create ad banners, facebook pan page design, and campaign websites for their clients. 

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主要負責重新設計app產品 - 愛免費，包括：介面設計, 網頁設計, EDM, 印刷刊物, 產品活動的視覺設計，產品品牌經營。

其他，也協助公司廣告代理部門，廣告設計、facebook社群粉絲團視覺設計、廣告網站設計。

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Yourkey Inc. - Senior UI UX Designer 

資深界面設計​

​2013. 03 - 2014

I helped company to enhance their brand image. Major projects is L-Somewhere (app ui/ux design, website, EDM and all prints design works). Others, I helped clients to bulid their websites and upgrade the user experience flow. I also leaded the art team members to contribute all projects we have done. I worked closely with the RD team and project planners to come up the prototype

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公司的主要產品app- 愛在轉角的是所有視覺產品，包括：app, website, EDM, 印刷刊物, 產品活動的視覺設計，產品品牌經營。

其他，合作客戶的網站視覺規劃設計，分析使用者使用的flow預測。公司生產的app產品的美術總監製，app發想和參與研發部的App Prototype等工作。

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OHAC - Junior Art 

廣告​設計​

​2012. 12 - 2013. 02 

I  worked in OHAC creative design company in Taiwan as an art.  I was in charge of designing CIS, VIS and printed ads and outdoor billboards.  The most of clients we have are real estate business. Because of the size of company is small, I have to take care of contacting with clients and contracting out the printing works. This is a job that I learned to be an independent designer.  

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任職于存在以先創意設計有限公司，主要的工作包括：ＣＩＳ、ＶＩＳ設計，報紙廣告和戶外ＰＯＰ，其中又以房地產建案居多。除了設計工作之餘，我還要聯繫客戶，發稿給報社、印刷廠商，以及追蹤所有的工作流程和進度。公司規模小，很常要包辦大到小的事情，是一個可以學習獨立的工作。

Cotti - Graphic Designer

平面設計師​

​2012.06 - 2012. 10

I was working in Cotti marketing and design company in Taiwan as a graphic designer. I am the only one graphic designer in the company, so my duty is to do everything is about graphic design, such as poster, business card, DM, package design, Logo and showroom visual design.

Most of time, I have to work with space designers and beautify our exhibition design projects. 

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任職于可堤行銷設計公司，我是公司唯一的平面設計師，所以只要是平面幾乎都是我負責設計。大部分的時候，我需要配合空間設計師，展場還有店裝的視覺都是我要負責。有時候還會有服飾外拍的機會，需要跟攝影團隊合作，最後再製成ＤＭ。其他的工作就是，公司ＣＩＳ設計，包裝設計，ＤＭ設計。

Education 學歷

​Academy of Art University

舊金山藝術大學​廣告研究所

​2009 - 2011

​I majored in Advertising and focused on art direction.  

Professional in:

- Brand and Branding  品牌設計

- Integrated Advertising  整合性廣告

- Ambient Advertising  非傳統性廣告

- Typeface 字型排版